Business planning Essay Example | Topics and Well Written Essays - 1500 words

Business planning - Essay Example This paper presents a brief feasibility study about the ‘logistics’ business based in London to channelize the distribution of fresh fruits and vegetables to retail outlets around UK. The business idea The ‘Fresher Pvt Ltd’ will be a unique logistic and supply chain company and an exciting experience of ‘freshness’ designed to fulfill the responsibility of providing the target market with ‘fresh’ and premium quality natural products. The business idea is about logistics based in London to collect freshest and supreme quality natural fruits and vegetables directly from farms in different countries and supply them to retail outlets such as supercentres and hypermarkets. The very basic functional principle of the company will be based on the ‘six rights’ that a normal logistic company is required to fulfill. Therefore, the ‘Fresher’ is highly concerned about distributing the right and fresh fruits and vegetabl es to right customers at the right time in the right condition at the right place and at the right price (Voortman, 2004, p. 3). The ‘Fresher’ is not just a new opening of a logistic business, but, it is the output of a new idea to uncover a hidden market opportunity for meeting the demand for ‘fresh’ fruits and vegetables available in large-scale retail outlets in lowest price possible. Fruits and vegetable goods presently available in supermarkets, hypermarkets and other retail outlets often lack the quality and values of freshness that customers expect them to be. The Fresher Pvt. Ltd proposes to replace these goods with ‘freshest and most genuine natural fruits and vegetables’ supplied directly from farms around UK and from abroad. For this purpose, the company plans to enter in to strategic alliance with large-scale farmers in both UK and foreign countries including India and Sri Lanka to collect the most freshest goods directly from the f arms and to transport them as quickly as possible with latest cold-storage facilities to make them available in large retail outlets. Going directly to farms in other countries and collect fresh fruits and vegetables from the farmers seems an idealistic social movement. Thousands of farmers in countries like India are deprived of better facilities and opportunities to market their products. They neither get advanced facilities to transport or quickly supply them to markets nor get right prices for the goods they supply to markets. The ‘Fresher’ is going to influence the media to gain wider reputation for a social movement to extend the helps to poor farmers in other countries. The company proposes to utilize the resources, mainly the excess agricultural products that have been of no proper marketing use for that the farmers in India and other developing as well as under developed countries did not effectively market their products due to fewer facilities or decreased de mand or reduced prices for their goods. The ‘Fresher’ would satisfy these farmers by providing financial assistance for post-harvesting preservation and for advanced transportation facilities. The Fresher will increase the demand for their goods and value their products to return fair prices for their vegetables and fruits. The company helps them by creating a market for these premium and fresh

Business Requirement Analysis Essay Example | Topics and Well Written Essays - 1500 words

Business Requirement Analysis - Essay Example Running business is not only keeping organization’s website on Internet and driving it simply; It has a full modus operandi that shows the business to consumer; compel them to make business to hat organization, upgrading the site as required, etc. Tamba Internet (1994 - 2007), clearly says in their website â€Å"All successful e-commerce sites follow two vital rules: Goods are clearly and attractively displayed for maximum visual impact; and the customer experience is simple and pleasurable.† Following are few major points that should be kept in mind while transferring your website on air. ï‚ § Consumers are busy ï‚ § Life is boring and dull ï‚ § Price Matters ï‚ § Needs are only resource to compel consumer to buy ï‚ § Competition i.e., Number of same products in the market ï‚ § Internet Bandwidth ï‚ § Consumer information is a private mania ï‚ § Money is what organization wants to earn ï‚ § Government Laws of the country ï‚ § Different Languages around the globe If above mentioned points are prolonged; it is being said that to every point there is a reason and these reasons can allow the designer to design an eye-catching business websites. Consumers are busy: Keeping this idea in mind leads the designer to design a business website that takes no time to acknowledge the consumer about the business and products the company deals in This can be done by placing more pictures and less easy text. The website should be in a manner for the viewer that one can gets to latest updates immediately. Life is boring and dull: This idea may leads to make the website using decent but eye-catching. Obviously, business sites are for mature beings and they don't prefer the bright and funky colors. To make it more attractive a light audio can be added. Some flash videos for advertisements of the own business products. Price Matters: Expensive products are only seems good if they are known to be designer products. But if to make the e-commerce works best for the business, prices should be in the range when people from middle class family can also afford them with the taxes and delivery charges. In the globe around, no doubt people have money to buy things that give them comfort but those people are less and people buying products when needed are more. Needs are only resource to compel consumer to buy: Wishes and needs make the consumer buy the product. So to achieve good e-commerce, the site must be full of attractive text and images. Product profile must have words that realize the consumer that this product is the only thing he/she requires. Competition i.e., Number of same products in the market: Competition makes e-commerce tougher as consumers instead of shop online prefer to go to market and look different products of the same kind at same place and choose the one best fits to their pockets and needs. Though to make the place in the market, Advertisements should be strong and price should be fixed and competitive to other products in the market. Internet Bandwidth: To provide the e-commerce business site to all standard of consumers, web site designers should take care that they don't upload heavy flash video etc. that takes time to load on a simple dial up Internet browsers. As all Internet don't provide good bandwidth and due to this reason many consumers may escape. Moreover, sometimes loading of heavy material takes time which consumer is always short of